Monday, 17 October 2011

PR campaign pushed to bring Israeli soldier home (AP)

Media members surround Noam Schalit, father of captured Israeli soldier Gilad Schalit, center back, as he arrives for a hearing of appeals by families of Palestinian attack victims against the upcoming prisoner swap, at the supreme court in Jerusalem, Monday, Oct. 17, 2011. The release of Israeli soldier Gilad Schalit in a prisoner swap deal caps a sophisticated 5-year-long public relations campaign that won over Israelis by portraying the captive serviceman as the nation's son.(AP Photo/Sebastian Scheiner)AP - Gilad Schalit's expected release after five years in Hamas captivity owes much to a public relations campaign that turned the Israeli soldier into an icon, portraying him as the nation's son with bumper stickers, billboards and TV ads.



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